Role

Lead Designer, UI

Tools

Sketch

Year

2018

Problem

The Cuponation platform has had an outdated look and feel that no longer reflected the current industry’s landscape. Users understand what a coupon is and how to use it without needing skeumorphic cues that takes up unnecessary visual space where more important and valuable information to the user can be shown.

Solution

Optimizing the UI, clarifying the onboarding for first time users, making the offer clear to the user. We Improved readability, removed skeumorphism, and designed encouraging cues for users to adapt to the first action that leads to revenue for our retail partners.

Cuponation offers online discounts in several countries, including Australia, Indonesia, etc.